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AWARDS

ENTRIES OPEN

Ad Age is looking for the top digital innovators from ad agencies, brands, platforms, ad tech companies and tech startups for the 2025 Ad Age Tech Power List. The Ad Age Tech Power List is for marketers who have command of the most-cutting edge, next-generation technology being used to reach new customers and grow business.

Honoring individuals driving innovation in the digital marketing and advertising landscape, the list has included generative AI pioneers; data diviners; leaders in the world of SSPs, DSPs, IDs, CTVs and all the acronyms in today's marketing arena; and more. The list highlights those adept at converting ideas into tangible, transformative solutions that enhance customer experiences, improve brand engagement and drive business success.

See the 2024 Tech Power List
 

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Pricing & Deadline

Entry fee: $375

The final deadline for entries is Friday, Jan. 24, 2025 at 5 p.m. ET. 

Questions? Visit our FAQs and important information sections. If your question isn't answered, please contact .

DETAILS


The Ad Age Tech Power List honors individuals driving innovation and reshaping the digital marketing and advertising landscape. The program is a celebration of the visionaries at the forefront of the technological revolution, guiding the ad world through emerging platforms, artificial intelligence and augmented reality, and emerging tech applications. 

A successful candidate will have at least one example, from the past 12 months, of tech or digital innovation. Candidates can be from a brand, ad agency, publisher, tech platform or startup. The program is open to individuals of any role within an organization, from up-and-comers to executive-level candidates.
 

How to enter

Using the entry form, in 350 words or less tell us why your nominee is right for the Ad Age Tech Power List. The honor will go to individuals who led, or were an essential part of, a team that developed a new tech or digital offering, solution or activation in the past 12 months.

Submissions should also include results from the innovation. We are looking for people turning their creative concepts into practical, real-world achievements that drive business.
 

Supporting assets

You can attach any case studies, product demos or campaigns that support your work. The more specific you can be in showing KPIs—key performance indicators—the better.

Please include a high-res photo of the nominee.
 

Pricing

The fee is $375 per entry. You may nominate multiple executives from one company, but each must be a separate entry. No team entries will be accepted.
 

Deadline

Friday, Jan. 24, 2025 at 5 p.m. ET.
 

Download entry kit   

Questions? Please contact .

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FAQs

Ad Age is looking for the top digital innovators from ad agencies, brands, platforms, ad tech companies and startups. The Tech Power List represents an inclusive cross-section of the industry, celebrating leaders from various backgrounds and sectors. Whether they hail from established media conglomerates or dynamic digital startups, whether they specialize in content creation or data analytics, the award program will highlight a diverse array of innovators.

The Ad Age Tech Power List is open to individuals of any role within an organization, from up-and-comers to executive-level candidates.

International entrants are accepted; all entries must be made in English. No team entries will be accepted. If you have more than one candidate, please submit them as a separate entry.

We request that you submit a compelling 350-word summary in English addressing why you or your nominee should be named to the Tech Power List. You will also be required to provide results and submit a headshot.

Nominators may also submit supporting evidence, including case studies from work, creative pieces (images, videos) or links to product demos. Work supporting a candidate’s submission must have debuted and run within the past 12 months. Please also be judicious with your selections—it’s better to provide a shorter but dense picture of the entrant’s accomplishments than a laundry list.

No. Nominees from outside the U.S. are welcome to enter; all entries must be made in English.

A panel of Ad Age editors and reporters.

An entry that gives the clearest possible picture of a candidate's impact on the business is what the Ad Age judges are looking to see. That includes specific, measurable results, whether that's financial performance, innovation, creativity or effectiveness in their company and/or the broader industry.

No. Anything included in an entry should be considered as public information. There’s no space for explicitly confidential information, and we ask entrants to anticipate that anything in their entry could become public—mostly because we don’t want to wind up trying to honor a winner without being able to tell anyone why we want to honor them.

Business results are an important part of the judging process, allowing judges to understand the impact and success of an initiative or campaign. The more context judges have, the better an entry is likely to perform, and judges can only judge data, stats and information that are publishable.

Please note: Any requests to rescind information during or after the judging process will result in the removal of the entry from the competition.

The deadline for entries is Friday, Jan. 24, 2025 at 5 p.m. ET.

Honorees will be notified in April and published on AdAge.com in May 2025.

Our awards team is here to help with any technical issues you might experience. Please contact .

Please note that your account on AdAge.com is separate from an account you create for Tech Power List and any other Ad Age award programs. When you click "Enter now," please make sure to register a new account (unless you've submitted to our awards before and already have one). If you still experience any issues logging in, please email awards@adage.com.

IMPORTANT INFORMATION

 
Please pay close attention to all the entry requirements as fees are non-refundable once entries are submitted.

Please keep in mind: Anything you submit, including results of the work, may be published. Do not submit anything you wish to withhold as private information or that you do not have permission to share publicly. This also includes ghost campaigns or imaginary or inflated revenue figures.

As part of Ad Age’s diversity efforts, we encourage all those entering to carefully consider those on your team from diverse backgrounds, as well as the work they have done, when you assess submissions. This is an opportunity to shine a light on all your talents, especially those who may have not received recognition in the past.

Download entry kit   

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CONTACT US

 

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Award Inquiries:  awards@adage.com